After months of creating a dozen different flavors “just for fun” I took the advice of friends and family that said, “You can sell these.” I had finally found the right “business”. The cakeball was a unique, and delicious alternative to cupcakes and cookies already familiar to everyone with a sweet tooth.
Who made the first cakeball? What was the first flavor?
AW: The first time I made a cakeball, I made chocolate and it was a disaster! The art of making the cakeball is definitely one that took a while to perfect. But once the process was perfected, the flavors were endless! We’ve made over 30 flavors and routinely offer between 10-12 different flavors at one time depending on the season.
Do you have a favorite cakeball flavor?
AW: I am definitely a chocolate person, so my favorites are anything covered in milk or dark chocolate! If I had to pick just one, I would choose Cookie Dough every time. Unless there’s Gingerbread and then that’s my favorite!
AM: My favorite cakeball is, and always has been, carrot cake. I love the smell of the carrot cake baking and our cakeball is so moist and delicious, it is like a little bite of comfort!
You are both successful business women, with a rising company and amazing families. What do you feel is your biggest success? When will you think you really made it?
AW: I feel very lucky that I’ve finally found “my balance” and that’s how I currently gauge my success (that wasn’t always the case!) The biggest risk I’ve taken was to leave a very stable, successful career to pursue my interests and grow The Itty-Bitty Cake Company.
AM: I think our biggest success is creating a product that time and again makes people stop and say, "Wow." I feel a strong sense of pride in our cakeballs and am thrilled when customers enjoy eating them as much as we enjoy making them!
What do an MBA and JD have in common? A mutual love for bite-sized deliciousness of course! After grinding it out in corporate America for over 15 years, Amy Whiteman found the right “business” in the cakeball. Starting the Itty-Bitty Cake Company out of her Fairfax, VA kitchen in 2011, she found her calling – that of entrepreneur! Two years later, her neighbor, Amy Mattock, joined to create the dynamic cakeball duo. The two have worked tirelessly to expand their cakeball business from just a fun hobby to a full-time job. Here is a little glimpse into what makes this story so sweet!
From the Amy's
Why create a cakeball?
AW: The hallmark of a great business has two components: a person or team that is passionate about the business and a fantastic product.
What exactly is a cakeball?
Cakeballs are a blend of cake, frosting and other "mix-ins" perfectly blended to create a dough-like texture that can be shaped into balls. Each cakeball is dipped in chocolate adding a decorative "finish".
How big is a cakeball?
Each cakeball is about 1.25" in diameter, the perfect size for a two-bite treat.
How do I store cakeballs?
Cakeballs do not have to be refrigerated; however they are best when served slightly chilled. If stored at room temperature, cakeballs should be eaten within 4-5 days. If refrigerated, they stay fresh for up to two weeks (if you can keep them around that long!)
How do I place an order?
If you are interested in placing an order or to find out more information about our flavors or custom creations, please visit The Itty-Bitty Store or send us an email at email@example.com For large corporate orders, please email us or submit your information via the Contact Us Form.
How are itty-bitty cakes packaged?
Itty-bitty cakes can be ordered by the dozen for catering events with a minimum order quantity of 3 dozen. The Itty-Bitty Cake Company offers 6pc, 12pc and 24pc gift boxes beautifully presented with our custom packaging. Itty-bitty cakes can also be ordered as favors in 2pc. or 4pc. options.
Do you accomodate special requests?
Absolutely! We can create flavors to compliment a party or event theme or simply to satisfy a craving! Additionally, for a minimum quantity, we can work with you to create custom packaging to fit your event.